Email marketing uses electronic mail as a means of communicating content to an audience. The term is usually used to refer to:

• Sending emails with the purpose of enhancing the relationship of a company  with its current  customers to encourage customer loyalty and repeat business
• Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something
• Adding advertisements to e-mails sent by other companies to their customers

Email Marketing is Popular with Companies for Several Reasons:

• An exact ROI can be tracked and has proven to be profitable when done properly. Email marketing is often reported as second only to search marketing as the most effective web-based marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive emails on subjects of interest to them.
• Over half of Internet users check or send email daily.
• Email is popular with digital marketers, rising an estimated 18% in 2010
• Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
• Transactional emails allow businesses to respond automatically to important consumer events like purchases or shopping-cart abandonment

Contact SMI today to learn more about our email marketing programs and which approach would be best suited for your business or organization.