Marketing results are sometimes difficult for many companies to measure. However, at SMI we work with each client to ensure each project is measurable and proves successful. We measure success in a variety of ways including improved profit margins, increased sales, retained sales, jobs created, jobs retained, and overall customer satisfaction. In conjunction with our strategic partners, an independent third party typically surveys each of our clients after a project. We consistently follow up directly with our clients to ensure that the desired outcomes are always achieved. Review our success stories to see the latest results. Whether your goal is to increase market penetration, launch a new product, or to re-brand your company, SMI has the experience and wants make your company our next success story. Contact us today to explore growth opportunities for your business.
The process SMI used included leading the Lifeguard ownership team through a market development process and the conception of a strategic marketing plan. SMI presented several new ideas for promotional messages tailored to help the company increase market penetration and expand its line of services and products.
SMI began the process by developing a list of 12,000 prospects that were then targeted with an e-mail campaign. An analysis of the e-mail outreach showed 586 recipients opened the e-mail, 92 readers visited the website, and 156 replied with feedback, questions or requests.
SMI’s Growth Acceleration training program that included modules to help improve lead generation, marketing messaging including online and graphics, and an expanded online presence for Tool Technology proved very useful to Tool Technology.
With the downturn in the automotive industry, Columbia Tool & Die’s customer base was shrinking rapidly, and the company was close to laying off several employees. SMI helped Columbia Tool and Die grow its customer base, develop new industries, increase monthly sales from $30,000 to $100,000 and save jobs.
SMI, who fully outfitted its website and launched a promotional campaign in just four weeks, increased UEC’s monthly website traffic by a whopping 300 percent. SMI helped identify target audiences, fine tune the marketing messages, and assess the needs of existing and prospective customers.
The Allendale, SC-based equestrian and poultry farm wood shavings provider needed a fresh idea, updated marketing messaging, and a new sales strategy. With 10 employees on the books and a potential sharp decline in sales and profit looming, Queen turned to the SMI for sales assistance.