Having a knowledgeable staff as it relates to digital marketing concepts is becoming increasingly important as we continue to evolve into the Digital Age. Everyone within your organization does not need to be a search engine or web design expert, but having basic knowledge regarding how digital marketing systems work is critical to developing a comprehensive marketing strategy. In addition, an increasing number of companies are beginning to manage their web sites with in-house talent which allows for more control of the message in a timely manner. It is imperative that internal staff who manage online assets understand how to prepare content for both human and search engine consumption.
Contact SMI today to arrange a training session on a variety of digital marketing concepts for your organization.