SMI Marketing takes a hands-on approach to public relations. In the traditional manner, we distribute press releases announcing special events, new website rollouts, new product line development, business expansion, and the like. We promote these news items via online marketing including social media, blogs, and news sections on websites. We track the effectiveness of these tactics, report to clients, and make changes as necessary to ensure that the messages are reaching the targets and resonating clearly.
We also promote client services and events through road shows and workshops targeted at client markets. Simply put, we plan an agenda with the client based on who they want to target, what they want to convey, and how effectively they can get new business. We institute partnerships with resources and invite local businesses to attend these events. Often times, we present at the events as well.