Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing web usage. As a tool for measuring website traffic, web analytics can be used for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, and other metrics to gauge the traffic and popularity trends which helps when doing the market research.
Though there are several fee based products on the market such as Omniture Site Catalyst and Webtrends, Google Analytics is a free program that provides a wealth of information on Internet usage and user behavior.
Contact SMI today to speak with a web analytics specialist and to learn more about how this valuable data can assist your organization with achieving it’s goals.